FraconomyUS ↔ Asia Start a brief

The US ↔ Southeast Asia corridor

Your GM Asia. Two days a week.

Senior fractional executives for US startups expanding into Asia, and Southeast Asian scale-ups selling into the US. People who have done it before, without a full-time hire or a new entity to start.

We draft the brief and reply personally, usually within one working day.
Sample briefSample

A Singapore pilot for a US SaaS company

The problem

Inbound demand from Singapore and Jakarta, nobody on the ground, and no plan for a local entity yet.

In 90 days

Three paying design partners in Singapore, a go or no-go on an entity, and the first local hire scoped.

Who fixes it

Fractional GM Asia, Singapore-based, has opened the region for a US software company before.

First 6 weeks, 2 days a week

  • Account list and first 20 meetings
  • Partner and reseller short list
  • Entity, hiring and tax options paper

What it costs

US$10K to 12.5K / MO
Corridor Rate Benchmark, 2 days a week. Operators quote their own rate.
US$10K to 12.5Ka month for a Singapore-based GM Asia, two days a week.
US$217Ka year for the same leader full-time in Singapore, with the 13th month and CPF.
15 to 16 hoursSingapore is ahead of San Francisco. Your evening is their morning.
5 working daysOur aim for sending a shortlist after your brief.

Two directions. One network.

Most fractional networks stop at a border. Ours is built for companies crossing one.

US company → Asia

Expand into Asia

A Singapore-based GM, CFO or sales lead who has opened the region before. Test the market before you build an entity.

See Asia seats and rates

Asian company → US

Sell into the US

A US-based CMO, head of sales or GM who knows how American buyers buy, and how products built in Asia win them.

See US seats and rates

Why fractional across borders

The first year in a new market is a test. Fund it like one.

US$217K

A full-time GM Asia

What an experienced general manager costs in Singapore for a year, with the 13th month and employer CPF. Before recruiter fees, and before you know the market will work.

31.5%

The US benefits load

Benefits are 31.5% of what US employers spend on full-time staff. A US CMO paid US$216K costs about US$316K a year once you count them.

S$6,000

Employment Pass, 2027

The minimum monthly salary for a new Employment Pass in Singapore rises from S$5,600 to S$6,000 in January 2027, with higher bands by age. Hiring locally also needs an entity or an employer-of-record.

How it works

Four steps. Stop after any of them and keep what you have.

1

Brief

Tell us the market, the outcome you need in 90 days and the days you can fund. We draft the brief with you.

2

Shortlist

Two or three operators who have made this move before, with their rates, on a 30-minute call in your time zone.

3

Set-up

We arrange the contract, invoicing in US dollars and the local compliance steps with you, using vetted employer-of-record partners where needed.

4

Retainer

Month to month. Pause, swap the operator, add days, or hire full-time once the market is proven.

Headquartered in Singapore. Built for the corridor.

We work where both sides meet: Singapore hours for Asia, early mornings for the US West Coast, and contracts both sides can sign.

Transparent from the first line

The rate goes to the operator. Our fees are published.

Brief

Free

Describe the problem. We draft the brief and reply personally.

Company plan

US$499 / month

While you are hiring or engaged: shortlists, contracts, USD invoicing and set-up support. Pause any month.

Placement fee

10% for 6 months

Paid by the company on the operator's fees for the first six months of each engagement, then nothing. Operators keep their full rate.

Operator membership

US$99 / month

For operators on the network: qualified introductions, contract templates and the peer bench.

See the full Corridor Rate Benchmark and how we set it.

Questions

What is Fraconomy US ↔ Asia?

A network of senior fractional executives who work across the US and Southeast Asia: Singapore-based operators for US companies expanding into Asia, and US-based operators for Southeast Asian companies selling into the US. Usually one to three days a week.

What does a fractional GM Asia cost?

On the Corridor Rate Benchmark, a Singapore-based fractional GM Asia costs about US$5,000 to 6,000 a month for one day a week and US$10,000 to 12,500 for two. The same person full-time costs about US$217,000 a year with CPF.

Do we need a Singapore entity to start?

Not to start. A fractional operator works as a contractor, so you can test the market before you set up a company. When you do hire employees locally, you need your own Singapore entity or an employer-of-record, and foreign hires need an Employment Pass.

How do contracts and payments work across borders?

Today we set up each engagement with you: the contract, invoicing in US dollars, and the local compliance steps, working with vetted employer-of-record partners where a local contract is needed. Self-serve payments and contracts are in build.

How quickly can someone start?

We aim to send two or three operators who have done the job before within 5 working days of your brief. Most engagements start with a short, scoped first sprint.

What does Fraconomy charge?

The brief is free. The company plan is US$499 a month while you hire or are engaged, and a 10% placement fee applies to the operator's fees for the first six months of each engagement. Operators keep their full rate.