US company → Southeast Asia
Grow into Asia in weeks, not quarters.
A Singapore-based operator who has opened the region before. Two days a week, paid in US dollars, with no entity needed to start.
The Asia seats
Singapore-based operators for US companies. Monthly retainer in US dollars.
| Seat | 1 day a week | 2 days a week | Full-time equivalent |
|---|---|---|---|
| Fractional GM AsiaMarket entry, first hires, partners and the P&L for the region | US$5K to 6K | US$10K to 12.5K | About US$217K a year |
| Fractional APAC CFOSingapore entity, tax, transfer pricing and regional reporting | US$5K to 6.5K | US$10.5K to 13K | About US$229K a year |
| Fractional Head of Sales, APACFirst enterprise deals, channel partners and a pipeline you can forecast | US$3.5K to 4K | US$6.5K to 8.5K | About US$148K a year |
| Fractional CMO, APACPositioning for Asian buyers, events, partners and local demand | US$3.5K to 4K | US$6.5K to 8.5K | About US$147K a year |
Corridor Rate Benchmark, Q4 2026. We start from what an experienced full-time leader costs where the operator is based. For Singapore: Ministry of Manpower wage data or a 2026 recruiter salary survey, 13 months of pay, plus employer CPF. For the US: Bureau of Labor Statistics pay data (May 2025), grossed up for benefits, which are 31.5% of full-time compensation (June 2026). We divide by 230 working days, then add 20 to 50 percent for fractional terms. Singapore figures are converted at US$1 = S$1.2771 (25 September 2026).
The first 90 days
What a good Singapore-first entry looks like with a fractional GM Asia.
Prove demand
A target account list, the first 20 meetings, and a view on which country follows Singapore.
Win design partners
Two or three paying customers or pilots, pricing tested in local terms, and a partner or reseller short list.
Decide the build
An options paper on entity, first hire, tax and hiring route, so the board decides on evidence.
What we arrange with you
Concierge today, so you are not setting up a company to run a test.
Contract
A contractor agreement with clear scope, IP assignment and confidentiality that works for a US company and a Singapore-based operator.
US dollar invoicing
One monthly invoice in USD. We handle the operator's local invoicing and currency.
Local compliance
Where a local employment contract is needed, we work through vetted employer-of-record partners. Self-serve tools are in build.
Questions
Why start in Singapore?
English is a working language, contracts follow common law, and it is the regional base for many companies selling across Southeast Asia. Most US companies test the region from Singapore before adding Jakarta, Ho Chi Minh City or Manila.
Can a fractional GM Asia sign deals for us?
They can lead the deal and negotiate within the authority you give them. Contracts are signed by your company. Many teams give the GM a clear approval limit in the first sprint.
When should we set up a Singapore entity?
When you have paying customers, a first local hire to make, or a contract that requires a local counterparty. A fractional GM can prepare the options before you commit.
How much time zone overlap is there?
Singapore is 15 hours ahead of San Francisco in US summer and 16 in US winter, and 12 or 13 hours ahead of New York. Early mornings in the US meet the Singapore evening, and US evenings meet the Singapore morning.
Ready to test Asia?
Describe the market and the outcome you need. We send operators who have done it before.